100% of nothing is...nothing!

OK, this is NOT going the way I wanted it to. My two ads got almost 5,000 impressions, not a single click. Not ONE!

I have to assume it was the ads, my aff manager assured me that her top affiliates are killing it with this stuff. So I paused them until I can dig a little more, try and figure out what I can change to make them work.

Going to try something a little different now. Going to try an affiliate product. Going to go sexy.

I searched Offervault for Facebook compliant ads. One that caught my eye is actually being sold on Clickbank. You can do the same search, it's easy to find.

OK, it caught my eye because it's sexy AND it's on a network I don't have to apply to and then wait to be approved, etc., etc. I know it's not actually a "CPA" offer, but it's Friday night late, it's the weekend tomorrow, and I won't be able to do anything on this for a while except check stats. Wanted to get something up and running.

So, BAM it's up and running. And FB predicts over 70 clicks a day based on the parameters I set. I'll need a 2% conversion to make this profitable. I'm bidding $.65/click, so 50 clicks would cost me $37.50. Each sale is good for $48.55, for a net profit of $11.05 per unit.

If that actually works out, all I have to do to get to $10K by the end of the month, or $625/day profit, is to ramp up my ad spend to sell 56 or 57 units a day... let's see, that would be... $2200 a day! Piece of cake!

Or not!

Well, this time I will AT LEAST drive some traffic to an offer... or so we would hope.

More later.

Cheers!

Depressing Impressions

Wow, over 3,000 impressions, not a single click. Starting to think my ads suck...

First Impressions are Everything

Facebook | All Campaigns

OK, now we're getting somewhere.

Impatient me, I couldn't wait 24 hours, just had to tweak it. My ads were getting a few dozen impressions an hour, and no clicks whatsoever.

So I upped the bid to $.20 this morning. Now I'm getting some impressions. Right now I'm at just over 900 impressions.

No clicks yet. But at least now I know my ads are displaying!

Update on FB campaigns

I got no impressions after most of the day with my nickel bids. I upped it to 10 cents, and a few hours later I starting seeing some impressions, but not nearly as many as I would like. I just upped my bids again to $.15, and after a few minutes I'm seeing decent impression numbers.

No clicks yet. I'll let them sit a day at $.15, and if I don't get at least 100 clicks by this time tomorrow, I'll up it again.

At $.15 a click, for every 20 clicks ($3.00) I need to see at least one sale to break even. More is profitable, less is a loss...

Stay tuned!

Lesson Learned

Get Destination URLs First. Hah!

Doh! Facepalm!

Rookie mistake: I created my ads in Facebook's ad editor, and submitted them for review. THEN I went to Tracking 202 to set up tracking.

What I failed to realize is you have to do them at the same time. Tracking 202 can only track if your user clicks a link that fires a script on Tracking 202's web site. So you have to have that "Destination URL" to put into the Facebook ad WHEN YOU CREATE THE AD!

Hmmm. Yeah, guess I shoulda known that. It makes perfect sense now.

And FB won't let me edit the ads now that they're pending review. Hopefully I'll be able to change the URL without too much pain and suffering. I doubt that, though, because supposedly FB ad checkers actually follow the link to make sure it's kosher. So, change the ad, resubmit for approval.

Sigh...

Where does the time go?

To blog, or not to blog, that is the question. Whether tis nobler to...awe heck who can remember Hamlet?

The point is, I haven't done anything on this project since my last post, even though every day that went by I thought about blogging just to say, "Hey, I'm a slacker and I didn't do anything." But as you can see I didn't post.

Of course, I want you to think I'm so busy making bank with CPA that I don't have time to blog. Hah! Wouldn't that be just peachy?

Anyway, back to the grind today.

So I'm sitting here mulling over this review site I built, wondering how I'm going to find or write convincing reviews of products I've never laid eyes on, when my email beeps at me. Like a fool I check it.

And there's something from Brad Callen hawking a CPA training program that the authors claim makes them $30K+ a month "on autopilot". My first thought was, yeah sure. Heard it before. But like all good ad copy, it drew me in and I read the whole thing.

While I wasn't in the mood (or market) for another CPA course, this one spoke to me. It offered to fill the holes in my education that I know are there! It offered to do certain things for me that I either don't want to do or don't know how to do.

So I ponied up and bought it. I figured, as most you probably do, that since it's a Clickbank product, and a refund is assured if it's crap, how could I possibly go wrong?

Well, I spent an hour or so skimming through it, and following the instructions threw up two direct linking campaigns on Facebook in another 45 minutes. Now what's different here is that included with the course (actually with the OTO upsell I bought into) is all the research done for me. The demographic data that converts. The actual CPA offers to promote. Ad text and images to use, even the raw Photoshop files. How to do it. Everything I need.

Combine that with my own prior experience with CPA, advertising on FB, etc., and it was REALLY easy to pull the trigger on this, and fast.

Now, since FB ads need to be approved before they go live, the jury is still out--and will likely remain out for a few days until the clicks start rolling in. But the point is, I got something DONE. It just takes action.

Here's the thing, though, about PPC on FB. The offers I'm promoting pay $3.00. The suggested bids start at $0.34 (I'm not bidding that much to start, tho). If that's the case I will need a 12.5% conversion rate just to barely eke out a profit.

My strategy is first, get the ads approved. Hopefully that won't be a problem. Second, see if I get any impressions or clicks at all with my $.05 bid. If not, I'll raise the bid until I do. Then I'll see if I get any conversions. If the conversion is higher than 12.5%, or the cost per click is low enough, I've got a winner. If so, amp up the daily budget. If not, kill it quick.

But I have to say that overall, I am VERY impressed with this course. So much so, I'm going to recommend you go buy it yourself -- IF you share my interests and goals.

If you want to cut me out of the loop, you can find it on Clickbank by searching on Dirty. Or help me make a buck and just click the button below.



Now I'm off to set up tracking in Tracking 202 for my new campaign! Cheers!

Proof of Nothing

OK, a little baring of the backside here. Just so you know, regardless of how this all turns out, that I'm not making any of this up.

Here are screenshots from my back offices. First Azoogle:

Next Market Leverage:

And finally MaxBounty:

Sad, I know, but I'm just getting started!

The few clicks showing are from setting up my first review site (per CPA Bootcamp!) and testing the clickthroughs...

More to come...